Australians are being reminded of the value of buying home-grown products, with a new ad campaign launching today to promote Australian Made.
Australian Made Campaign Limited’s multi-media campaign will help local manufacturers and brands to capitalise on a renewed interest in their products.
Minister for Industry, Science and Technology Karen Andrews said the campaign reflects the ground-swell of community support for Australian products.
“In my time as a Minister I’ve never had as many people contact me as I have in recent weeks supporting our government’s push to grow Australian manufacturing and about wanting to support Aussie Made,” Minister Andrews said.
“As a country we’ve rallied together to slow the spread of coronavirus, now we need to pull together to back our local businesses and manufacturers.
“When you buy Australian Made you’re not just helping the local shop, you’re supporting Aussie manufacturers and all the businesses in their supply chains – from farmers to designers.
“This isn’t about being insular or shutting ourselves off to the rest of the world. This is about embracing the incredible quality of Australian-made products – products that nations around the world associate with being top-notch.”
The ad campaign is designed to build on the huge grass-roots movement spawned by the COVID-19 pandemic – which has seen the Australian Made Campaign website attract more than 250,000 visitors a month – a 130 per cent increase.
One of the companies to benefit from the trend is Ugg Since 1974, which continues to produce UGG boots – from start to finish – at their factory on the Gold Coast.
“We’ve noticed such a momentum shift in people taking the time to ask where the products they are buying are made,” Ugg Since 1974 owner and General Manager Hannah Watts said.
“There are so many benefits to buying Australian made – from getting a premium product, to supporting local jobs and strengthening our manufacturing industry,” she explained.
“The COVID-19 climate has really brought these considerations for consumers to the forefront – and if we can sustain our interest in buying Australian made, it will change our manufacturing industry for the better.”
The new ad campaign comes after the Morrison Government earlier this year committed $5 million to expand the reach of the Australian Made logo, so our manufacturers could take on new markets around the world.